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After 8+ years in Thornhill, we are located in a new spot in North York, as of June 2nd, 2023. We are now located at 6068A Yonge St (just north of Cummer Ave). We’re a short drive or bus ride from Yonge & Finch. Check out our contact page for directions.
Please note that with the move, our phone number has changed. We can now be reached at 416-733-1680.
Thank you for your patience during our move. We’re excited to meet you at our new space!
As of Feb. 23, 2021, BFF will reopen our doors to our customers with limited capacity (under Red Zone restrictions for York Region). Please note the following updates:
Our store hours have been updated. Our new hours will be as follows:
Mondays: CLOSED
Tuesdays - Saturdays: 10 AM - 6 PM
Sundays: 12 - 5 PM
Appointments are required and no walk-ins will be permitted. Please book an appointment here. (In order to ensure an optimal experience and preparation time between appointments, there are a limited number of appointment slots per day at per-determined times. Please see Appointments section for more details.)
A maximum of 1 party (up to 4 people total) will be allowed inside the store at a time (with a confirmed appointment)
Masks are mandatory at all times while inside the store.
We look forward to seeing everyone again!
**Updated as the shutdown dates were extended to Feb. 10, 2021**
Dear community,
Here are some updates from BFF on holiday hours as well as as how the new province-wide shutdown in Ontario will affect our hours and services.
BFF will be closed (or operating on limited hours) for the holidays. Please take note of the following days:
CLOSED
Thurs., Dec. 24 - Mon., Dec. 28, 2020
Fri., Jan. 1, 2021
LIMITED HOURS
Thurs., Dec. 31 open from 11 AM - 3 PM
As of Sat., Dec. 26th at 12:01 AM, the province of Ontario has mandated a province-wide lockdown until at least Feb. 10, 2021. As a result of these measures, BFF will be closing its doors to all browsing & try-on appointments. Direct orders for dresses can still be placed via phone as well and we are still open for curbside pickup (for those whose orders have arrived)! We will also be operating under limited hours during this lockdown period:
Mondays - Saturdays from 11 AM to 5 PM
Sundays from 12 - 4 PM
Please note that all "appointments" made on our appointments page between Dec. 26 - Feb. 10 will be for pickup ONLY.
Thank you for your continued support during these trying times. If you’re inclined, a great way to support local businesses like ours during these times is to purchase a gift card. You can do so here: Click here.
Wishing you all a safe & happy holidays,
The BFF Team
BFF is very happy to announce that we will slowly begin reopening our doors to our community! Safety is our top priority, and we have implemented the following procedures to ensure a safe & enjoyable experience in preparation for your big day.
We are accepting clients by appointment only at this time.
To ensure proper physical distancing inside our store, each client may only bring a maximum of 2 guests to the appointment (e.g., bride + 2 guests = total of 3). Please respect this limit.
All clients and guests are required to wear non-medical grade masks at all times during the appointment.
Hand sanitizer will be provided at the store entrance.
The restroom at our store will be unavailable for customer use to minimize contact and for the safety of our store employees.
Thanks in advance for your support & understanding. We look forward to meeting everyone again soon!
- The BFF Team
Due to the current circumstances surrounding Covid-19, Bridal Fashion Fraire will temporarily close starting March 24, 2020 until further notice. We are committed to doing our part by practicing social distancing and eliminating close contact with customers to protect the health & safety of our community. As a small business, this was a difficult decision to make; however, it is the right thing to do and we support our city, province, and country’s efforts to contain the pandemic and flatten the curve.
All customers with appointments throughout the next few weeks will be contacted individually to reschedule appointments. If you have not heard from us, please call us at 905-709-1680 (call will be redirected to a mobile line). For any additional questions or concerns regarding existing orders or any future orders, please contact us by calling the number above or emailing us at frairebff@gmail.com (or through our contact form here)
We are also aiming to set up an online store to keep our business accessible to everyone in the interim. Please stay tuned for updates through our social accounts!
Thank you and stay safe,
The BFF Team
Casablanca’s latest collection will be available at Bridal Fashion Fraire from Friday, September 14th to Sunday, September 16, 2018! Don’t miss out on trying on bridal gowns from this stunning collection.
Join us from Friday, November 20th to Sunday, November 22nd to get a preview of Kenneth Winston & Ella Rosa's 2016 collections! Try on and/or order select exquisite gowns from both collections at this weekend's Trunk Show.
Directions to our boutique can be found here and appointments can be made here. For more information, email us or call us at 905-709-1680.
1. Keep an open mind and always try the dress on!
It's helpful to have a few styles you are interested in for your big day, but always keep an open mind when dress shopping. Dresses on a hanger look very different compared to a dress worn by the bride, and you may end up falling in love with a completely different dress style than you would have imagined!
2. White is not always right.
Fun fact: white wedding dresses are actually bleached to have their snow-white look. Natural white fabric is actually a slight off-white colour, so you'll find that there are varying shades of white available to you when you shop for your dress. Wedding gowns can come in off-white, ivory, champagne, oyster, and even blush (a very subtle pink colour)! There's no need to feel restricted to the traditional white dress.
3. Budget
Set a budget and let the bridal consultant know your price range and preferred style. They can help make your dress search easier by suggesting dresses that fit your criteria.
4. Always leave extra time for alterations.
On average, it can take anywhere from 6-8 months for wedding dresses to arrive after your put in an order. Almost all brides require some form of alteration (common alterations involve the dress length and bust area), so make sure to include plenty of time for alterations. Most bridal stores will ask for two fittings - one for the initial fitting and a second closer to the wedding date.
5. Select a few friends and/or family whose opinions you trust.
Wedding dress shopping can be fun and exciting, and it’s natural to want to bring all of your friends and family. Keep in mind, however, that second opinions are different from four, five, or six different opinions! Too much feedback can be overwhelming, and sometimes, you may start leaning towards a particular dress because other people favour it, instead of deciding whether you like it. Choose a select few close friends and/or family members whose opinions you trust and respect. These people will give you honest and constructive advice on whether dresses you try on suit you or not, which will not only help you find the gown you want, but also help streamline the elimination process.
6. Be mindful of the wedding location and weather
Be mindful of your wedding location and the potential weather outcomes. The most important part of finding your ideal wedding dress is not only that you feel beautiful in it but that you feel comfortable in it. If you’re hosting a destination wedding, for example, consider whether you’re willing to wear a voluminous dress in the heat versus wearing a lighter dress.
7. Wear the right undergarments
It's important to figure out the right undergarments when trying on dresses. Some wedding dresses may come with built-in bust support, but others may require special undergarment pieces to help you feel comfortable on the day of your wedding. Your bridal consultant will normally help you with this bit, as it will be part of your tailoring process.
8. Wedding dress sizes
Most brides are alarmed when they see wedding dress sizes on the tags - don't be. Wedding gown sizes are larger than regular clothes not only because they are an entirely different type of garment, but they fit differently as well. Depending on the style or designer you could be going up anywhere between 2-4 sizes from your usual size.
9. Veils
Make sure you have a good idea of how you want your hair done on the day of the wedding. This will help determine whether you want to wear a veil or stick to a simpler head piece. Always consider the style, shade, and length of the veil. You want it to compliment your wedding dress, so think about whether you want a cathedral veil vs. a short veil, double layer vs. single layer, beading vs. lace, and so forth.
10. Shoes
You'll be asked to bring your shoes to your first fitting so that your dress length can be properly tailored. If you're particular about your wedding shoes, we suggest you start looking early!
We hope some of these tips helped! Wedding dress shopping comes with a lot of details but can be a memorable experience with an open mind, some good friends, and a great bridal consultant! The BFF team, especially, is here to make your dress shopping experience easier and we'll help you find the perfect dress for your wedding day. Book your appointment today!
For more than 60 years, Mori Lee by Madeline Gardner has been designing, manufacturing, and distributing gowns that are comfortable, high-quality, and affordable. Today, we are rounding up our top 5 designer wedding gowns from Mori Lee.
Sheath Wedding Dress By Mori Lee
The formal wedding look is making a return to popular bridal gown trends in 2015. For a simple way to make your dress feel a little more regal, consider long sleeves. This sheath wedding dress provides a romantic and elegant take on a popular bridal dress trend with its unique embroidery and sheath.
Turtleneck Wedding Dress By Mori Lee’s Alencon Lace
Mori Lee’s Alencon Lace provides another glamorous twist on another bridal trend for 2015: the turtleneck. This high neckline, with its crystal beaded embroidery, gives an exciting element to the dress while balancing the sleeveless mermaid silhouette.
V-Neck Wedding Dresses By Mori Lee
We love the look of this V-neck dress. With the V shape in both the neckline and in the back, it is both sexy and flattering at the same time. Not only does it add some drama to your gown, it also elongates your figure.
Larissa Satin Trimmed Wedding Dresses By Mori Lee
Another unique look is this Larissa satin trimmed dress. These cascading tiers add interesting volume to your dress. Combined with the fabric, understated but intricate embroidered belt, and sweetheart neckline, allmake the dress look extra luxurious!
Tulle Ball Wedding Gown By Mori Lee
This tulle ball gown is the epitome of timeless elegance and beauty, effortlessly combining this delicate Venice lace bodice with an intricately beaded Deep V and full tulle skirt.
Which look is your favourite? Whatever style you are looking for, we can help you find a Mori Lee dress that is the perfect fit for you. To try on a gown, visit us at 8108 Yonge Street Unit 3-4 in Thornhill. We recommend booking an appointment through our website or contacting us at 905-709-1680.
It's about time for a spring/summer refresh and we have a fresh batch of wedding dresses available at our store! Checkout out some of our newest additions below and view the full set of photos in our Gallery.
In other exciting news, we now have a brand new appointment booking calendar where you can book appointments right on the spot! Just select your desired date and time, fill out the form, and a confirmation e-mail will be sent to you. (Walk-ins are still welcome!)
We've just received a fresh batch of incredible prom dresses from Mori Lee's Paparazzi line. Just in time for March Break! Be sure to visit us to check out our full selection of dresses. Book an appointment online or give us a call at 905-709-1680
We've officially moved to our new home and are starting to settle in! We love our new space and to celebrate, we've been revamping our site as well. What do you think of our new location and the new site layout? Here are some snippets of what our place looks like, but head on over to our Gallery for more! We'll continue to add more photos in the coming weeks. Other exciting news: we have brand new wedding dresses and bridesmaid dresses from Mori Lee, as well asnew bridesmaid/formal gowns from Bill Levkoff available in our store! If you're looking for a particular style, feel free to contact us by phone (905-709-1680) or email us via this contact form.
BFF's new home will be at 8108 Yonge Street in Thornhill (just north of Yonge & John), and we will officially open on Tuesday, January 27th. We're very excited to share our new store space with you complete with refreshed decor, plenty of natural light, and free parking! It's front-facing on Yonge Street and very accessible by public transit. All information will be available on our Contact page.
A note to all brides who have February, March, and April weddings: We are more than happy to reschedule any fittings before our last day (January 24) if our Spadina location is more convenient for you. (Please note that this applies only to those whose dresses have arrived at our store.) We will do our best to accommodate as many brides as possible. If your dress has arrived at our store and you would prefer to hold onto your dress until your next fitting (post-January 24), you are welcome to do so. Otherwise, BFF will keep all gowns and move them with us to our new location. Rest assured that we will ensure a smooth transition for all of our delicate dresses between stores!
Thank you to all of our wonderful brides who have shared their wedding dress experiences with us at both our 161 Spadina & our current 123 Spadina locations! It's been a pleasure and honour to serve all of the beautiful women who have stepped into our stores. We've made and shared in some incredible memories, and we're looking forward to create more of those special moments at our new location. Farewell, Spadina Avenue!
Should you have any questions or concerns regarding our move, please do not hesitate to reach out to us via e-mail or phone. See you all Tuesday, January 27th!
Due to personal circumstances, our store will be closed until Friday, December 12th and reopen on Saturday, December 13th. We apologize for any inconvenience and will be in touch with any customers with appointments this week. Thank you for your understanding.
Our Black Friday Sale is back! Visit us this Friday to Sunday (November 28-30, 2014) and save up to 40% on select wedding dresses* and take 40% off select veils, head pieces, and other bridal accessories. 3 days only! [gallery type="square" ids="831,832"]
*Discounts will be indicated with colour-coded stickers on the price tag. In-store offer only from November 28, 2014 to November 30, 2014.
Due to unforeseen circumstances, our old e-mail address (bff[at]fraire.net) will no longer be utilized by Bridal Fashion Fraire - we apologize for any missed e-mails within the last few weeks. Please forward all of your inquiries to frairebff[at]gmail.com! Note: the contact form on our Contact page has also been updated with the new Gmail address, so feel free to continue to use this form as well.
Our Casablanca Trunk Show continues! Pop by Bridal Fashion Fraire to preview the gorgeous Casablanca Fall 2014 collection until this Sunday, July 6th. We love the dreamy, flowing A-lines, lush layers, intricate but subtle lace and beading, and overall whimsical elegance. Make an appointment today or drop by before or during the weekend! Check out the entire collection here. What's your favourite wedding dress from Casablanca Fall 2014? Let us know which gown is your favourite on Facebook, Twitter, or Instagram!
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We've neglected our website for a while, but our social media has been active! For those of you who may not have yet seen our posts, tomorrow is the last day of our Kenneth Winston Trunk Show Pt. 2! After a brief appearance at BFF a few weeks ago, Kenneth Winston's newest collection has returned for four days and will end its run tomorrow. Stop by BFF between noon and 5:00 PM tomorrow and save 15% if you buy a wedding dress from the collection! Click on the image below to browse through all gowns.
Stop by tomorrow (Saturday, May 17) to get a sneak peak of the Kenneth Winston Spring 2015 collection by Private Label by G! + Save 15% if you purchase a dress. Hope to see some of you there!
