Trunk Show! Kenneth Winston & Ella Rosa at BFF November 20-22

Join us from Friday, November 20th to Sunday, November 22nd to get a preview of Kenneth Winston & Ella Rosa's 2016 collections! Try on and/or order select exquisite gowns from both collections at this weekend's Trunk Show. 

Directions to our boutique can be found here and appointments can be made here. For more information, email us or call us at 905-709-1680. 

10 Tips on Choosing Your Wedding Dress

1. Keep an open mind and always try the dress on!

It's helpful to have a few styles you are interested in for your big day, but always keep an open mind when dress shopping. Dresses on a hanger look very different compared to a dress worn by the bride, and you may end up falling in love with a completely different dress style than you would have imagined!

2. White is not always right.

Fun fact: white wedding dresses are actually bleached to have their snow-white look. Natural white fabric is actually a slight off-white colour, so you'll find that there are varying shades of white available to you when you shop for your dress. Wedding gowns can come in off-white, ivory, champagne, oyster, and even blush (a very subtle pink colour)! There's no need to feel restricted to the traditional white dress.

3. Budget

Set a budget and let the bridal consultant know your price range and preferred style. They can help make your dress search easier by suggesting dresses that fit your criteria.

4. Always leave extra time for alterations. 

On average, it can take anywhere from 6-8 months for wedding dresses to arrive after your put in an order. Almost all brides require some form of alteration (common alterations involve the dress length and bust area), so make sure to include plenty of time for alterations. Most bridal stores will ask for two fittings - one for the initial fitting and a second closer to the wedding date.

5. Select a few friends and/or family whose opinions you trust.

Wedding dress shopping can be fun and exciting, and it’s natural to want to bring all of your friends and family. Keep in mind, however, that second opinions are different from four, five, or six different opinions! Too much feedback can be overwhelming, and sometimes, you may start leaning towards a particular dress because other people favour it, instead of deciding whether you like it. Choose a select few close friends and/or family members whose opinions you trust and respect. These people will give you honest and constructive advice on whether dresses you try on suit you or not, which will not only help you find the gown you want, but also help streamline the elimination process.

6. Be mindful of the wedding location and weather

Be mindful of your wedding location and the potential weather outcomes. The most important part of finding your ideal wedding dress is not only that you feel beautiful in it but that you feel comfortable in it. If you’re hosting a destination wedding, for example, consider whether you’re willing to wear a voluminous dress in the heat versus wearing a lighter dress. 

7. Wear the right undergarments

It's important to figure out the right undergarments when trying on dresses. Some wedding dresses may come with built-in bust support, but others may require special undergarment pieces to help you feel comfortable on the day of your wedding. Your bridal consultant will normally help you with this bit, as it will be part of your tailoring process.

8. Wedding dress sizes

Most brides are alarmed when they see wedding dress sizes on the tags - don't be. Wedding gown sizes are larger than regular clothes not only because they are an entirely different type of garment, but they fit differently as well. Depending on the style or designer you could be going up anywhere between 2-4 sizes from your usual size.

9. Veils

Make sure you have a good idea of how you want your hair done on the day of the wedding. This will help determine whether you want to wear a veil or stick to a simpler head piece. Always consider the style, shade, and length of the veil. You want it to compliment your wedding dress, so think about whether you want a cathedral veil vs. a short veil, double layer vs. single layer, beading vs. lace, and so forth.

10. Shoes

You'll be asked to bring your shoes to your first fitting so that your dress length can be properly tailored. If you're particular about your wedding shoes, we suggest you start looking early!

We hope some of these tips helped! Wedding dress shopping comes with a lot of details but can be a memorable experience with an open mind, some good friends, and a great bridal consultant! The BFF team, especially, is here to make your dress shopping experience easier and we'll help you find the perfect dress for your wedding day. Book your appointment today!

Top 5 Designer Wedding Gowns by Mori Lee

For more than 60 years, Mori Lee by Madeline Gardner has been designing, manufacturing, and distributing gowns that are comfortable, high-quality, and affordable. Today, we are rounding up our top 5 designer wedding gowns from Mori Lee.

                                                                                   Sheath Wedding Dress By Mori Lee

The formal wedding look is making a return to popular bridal gown trends in 2015. For a simple way to make your dress feel a little more regal, consider long sleeves. This sheath wedding dress provides a romantic and elegant take on a popular bridal dress trend with its unique embroidery and sheath.

                                              Turtleneck Wedding Dress By Mori Lee’s Alencon Lace

Mori Lee’s Alencon Lace provides another glamorous twist on another bridal trend for 2015: the turtleneck. This high neckline, with its crystal beaded embroidery, gives an exciting element to the dress while balancing the sleeveless mermaid silhouette.

                                                                           V-Neck Wedding Dresses By Mori Lee

We love the look of this V-neck dress. With the V shape in both the neckline and in the back, it is both sexy and flattering at the same time. Not only does it add some drama to your gown, it also elongates your figure.

                                                                   Larissa Satin Trimmed Wedding Dresses By Mori Lee

                                                                   Larissa Satin Trimmed Wedding Dresses By Mori Lee

Another unique look is this Larissa satin trimmed dress. These cascading tiers add interesting volume to your dress. Combined with the fabric, understated but intricate embroidered belt, and sweetheart neckline, allmake the dress look extra luxurious!

                                                         Tulle Ball Wedding Gown By Mori Lee

This tulle ball gown is the epitome of timeless elegance and beauty, effortlessly combining this delicate Venice lace bodice with an intricately beaded Deep V and full tulle skirt.

Which look is your favourite? Whatever style you are looking for, we can help you find a Mori Lee dress that is the perfect fit for you. To try on a gown, visit us at 8108 Yonge Street Unit 3-4 in Thornhill. We recommend booking an appointment through our website or contacting us at 905-709-1680.

New Wedding Dresses & New Appointment Booking Feature!

It's about time for a spring/summer refresh and we have a fresh batch of wedding dresses available at our store! Checkout out some of our newest additions below and view the full set of photos in our Gallery.

In other exciting news, we now have a brand new appointment booking calendar where you can book appointments right on the spot! Just select your desired date and time, fill out the form, and a confirmation e-mail will be sent to you. (Walk-ins are still welcome!)

Hello, Yonge Street!

We've officially moved to our new home and are starting to settle in! We love our new space and to celebrate, we've been revamping our site as well. What do you think of our new location and the new site layout? Here are some snippets of what our place looks like, but head on over to our Gallery for more! We'll continue to add more photos in the coming weeks. Other exciting news: we have brand new wedding dresses and bridesmaid dresses from Mori Lee, as well asnew bridesmaid/formal gowns from Bill Levkoff available in our store! If you're looking for a particular style, feel free to contact us by phone (905-709-1680) or email us via this contact form.

We're Moving!

Happy New Year, everyone! After more than thirty years of living on our beloved Spadina Avenue, Bridal Fashion Fraire is relocating to a brand new space and starting a fresh chapter. Our last day will be Saturday, January 24, 2015 (end of day). We will be closed Sunday, January 25th and Monday, January 26th.

BFF's new home will be at 8108 Yonge Street in Thornhill (just north of Yonge & John), and we will officially open on Tuesday, January 27th. We're very excited to share our new store space with you complete with refreshed decor, plenty of natural light, and free parking! It's front-facing on Yonge Street and very accessible by public transit. All information will be available on our Contact page.

A note to all brides who have February, March, and April weddings: We are more than happy to reschedule any fittings before our last day (January 24) if our Spadina location is more convenient for you. (Please note that this applies only to those whose dresses have arrived at our store.) We will do our best to accommodate as many brides as possible. If your dress has arrived at our store and you would prefer to hold onto your dress until your next fitting (post-January 24), you are welcome to do so. Otherwise, BFF will keep all gowns and move them with us to our new location. Rest assured that we will ensure a smooth transition for all of our delicate dresses between stores!

Thank you to all of our wonderful brides who have shared their wedding dress experiences with us at both our 161 Spadina & our current 123 Spadina locations! It's been a pleasure and honour to serve all of the beautiful women who have stepped into our stores. We've made and shared in some incredible memories, and we're looking forward to create more of those special moments at our new location. Farewell, Spadina Avenue!

Should you have any questions or concerns regarding our move, please do not hesitate to reach out to us via e-mail or phone. See you all Tuesday, January 27th!

Black Friday Sale! November 28-30, 2014

Our Black Friday Sale is back! Visit us this Friday to Sunday (November 28-30, 2014) and save up to 40% on select wedding dresses* and take 40% off select veils, head pieces, and other bridal accessories. 3 days only! [gallery type="square" ids="831,832"]

*Discounts will be indicated with colour-coded stickers on the price tag. In-store offer only from November 28, 2014 to November 30, 2014.

Change of E-mail Address

Due to unforeseen circumstances, our old e-mail address (bff[at] will no longer be utilized by Bridal Fashion Fraire - we apologize for any missed e-mails within the last few weeks. Please forward all of your inquiries to frairebff[at]! Note: the contact form on our Contact page has also been updated with the new Gmail address, so feel free to continue to use this form as well.

Casablanca Fall 2014 Trunk Show!

Our Casablanca Trunk Show continues! Pop by Bridal Fashion Fraire to preview the gorgeous Casablanca Fall 2014 collection until this Sunday, July 6th. We love the dreamy, flowing A-lines, lush layers, intricate but subtle lace and beading, and overall whimsical elegance. Make an appointment today or drop by before or during the weekend! Check out the entire collection here. What's your favourite wedding dress from Casablanca Fall 2014? Let us know which gown is your favourite on Facebook, Twitter, or Instagram!

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*Note: Not all dresses in the Casablanca Fall collection may be available to view at our trunk show. Please call ahead or e-mail us if you are searching for a specific style number.

Kenneth Winston Trunk Show Pt. 2 - Final Day!

We've neglected our website for a while, but our social media has been active! For those of you who may not have yet seen our posts, tomorrow is the last day of our Kenneth Winston Trunk Show Pt. 2! After a brief appearance at BFF a few weeks ago, Kenneth Winston's newest collection has returned for four days and will end its run tomorrow. Stop by BFF between noon and 5:00 PM tomorrow and save 15% if you buy a wedding dress from the collection! Click on the image below to browse through all gowns.


Casablanca Couture Trunk Show! Ends March 2nd.

If you've been following us on Facebook or Instagram, you might know that we are currently holding a Casablanca Couture trunk show featuring their 2014 collection! Take a look some of the beautiful dresses we are hosting in the gallery below or check out Casablanca's website. Show ends Sunday, March 2nd. Book an appointment today!

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Private Label by G Trunk Show! + 10% off Kenneth Winston & Ella Rosa Dresses.

Bridal Fashion Fraire is having a Winter Trunk Show from tomorrow (Saturday, January 11th) until Sunday, January 19th! Our trunk show will feature 3 beautiful 2014 Private Label by G collections: Kenneth Winston Premiere Kenneth Winston by Private Label by G Ella Rosa

Plus, for a limited time, receive 10% off* when you order a wedding gown from any one of these lines! Offer ends January 19th.

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*Note: Discounts will only be offered to gowns that are ordered. Direct purchases "off the rack" are unavailable for this trunk show.

BOXING WEEK SALE: Officially starts today!

Our official Boxing Week Sale starts today! For a limited time, save 40% on select wedding dresses and save 50% on evening gowns (bridesmaid dresses, mother-of-bride dresses), veils & accessories - hurry, offers end December 31!

Visit us at 123 Spadina Ave (north of Adelaide) on the 2nd floor. Also, we're now on Instagram! Check us out @bridalfashionfraire.

PS. We've updated our Gallery!

BFF - Boxing Week Cover Photo


Boxing Week starts early at Bridal Fashion Fraire! If you missed our Black Friday sale, don't miss out on another round of amazing sales on all of our bridal merchandise. For a limited time, save 40% on select wedding dresses, 50% on bridesmaids and mother-of-bride dresses, and 50% on veils & bridal accessories! Boxing Week Dates: Part 1: Sat, Dec 21 - Mon, Dec 23 Part 2: Thurs, Dec 26 - Tues, Dec 31

*Please note that BFF is closed on December 24 & 25. Happy Holidays!

BFF - Boxing Week Banner


Bridal Fashion Fraire is holding its first Black Friday Sale event!

This Friday & Saturday only, save:

40% off select regular priced wedding dresses 50% off select evening and cocktail gowns 50% off veils and bridal accessories

Don't miss out on this one-time event!

BFF now also has an Instagram account! Follow us @bridalfashionfraire.