Our Story

Bridal Fashion Fraire is a full-service bridal store located on the historic Yonge Street in North York of the Greater Toronto Area. Previously located on Spadina Avenue, BFF has served happy brides for almost three decades with our small but expert team of seasoned professionals and exceptional in-house alteration services. We are just a short drive away from Yonge & Finch. For directions and hours, please click on over to our Contact page.

We pride ourselves in carrying a well-edited collection of wedding dresses, bridesmaid dresses, prom dresses, formal/evening wear (including mother-of-bride/groom gowns), and bridal accessories! Here, you'll discover elegant lace wedding dresses, intricately beaded gowns, and destination/beach wedding dresses, among many other styles from respected designers, including Mori Lee, Private Label by G, Casablanca, and more. Check out our current selection of designers here.

Our philosophy weaves together our belief in timelessness, beauty, and quality, and we are committed to helping you find the perfect wedding dress for your special day!